Car Data Demo

Design specifications for an real-time iPhone data app
My role: visual design, writing guidelines

In preparation for Actuate's annual sales retreat, a group of our engineers created an iPhone app that could display real-time performance data from a car driving outside the convention center.

Shortly before the retreat, someone (fortunately) realized that the app was deeply ugly and asked the UX team to propose a new design. We did a fast design and provided the team with specs so they could rework the screens before presenting them.