A heat-map let us merge the two visualizations into one, while also offering more nuanced analysis.

A heat-map let us merge the two visualizations into one, while also offering more nuanced analysis.

The solution?

I recommended we combine the two views into a single heat-map, where time of day and day of the week could be viewed simultaneously.

This made better use of visual elements than column charts. A column can only say “my value is X on a scale from 0 to 100.” But a heat-map can produce visual patterns that reveal more subtle trends, likedead zones or windows with high traffic.

But we weren't quite there yet...

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