Developing a new feature (case study)
My role: visual and interaction design, feature refinement; palette development
Neustar’s PlatformOne allows online advertisers to target specific audiences and then see who actually responds to their ads. Neustar collects extensive metrics on campaign performance, which are then available for our customers to review.
“Day-parting” is a common type of analysis that looks for time-based patterns: Are people viewing the sites on which you’ve placed ads during the week or on weekends? Do they respond more frequently in the morning or at night?
Understanding those patterns can help an advertiser refine the timing of their placements so they get maximum impact per ad dollar spent.
This was a new analytical area for PlatformOne, which needed to mirror the basic structure of our other data-insight tools, while also presenting this unique data in a useful way.